Feb 11, 2014
Marketing Strategies: 5 Ways to use Advertorials
When you want to get people to buy your product, the best thing you can possibly do is make it contextual. We live in a day and age where people have more options than ever, which means that if you are not connecting with the people, they are not going to connect with you. An advertorial is an advertisement that is produced in the form of an editorial, so that you are sharing personal testimony to get people to take advantage of your products and services. When you use this, you are instantly building a connection with the people, so that you are able to make the most out of your ad copy, and use it to your advantage. This is a great tool for internet marketing, but you will need to be certain that you do all that you can in order to use it to your advantage for your own services. Today we’re going to talk about 5 ways you can do just that.
Let’s Get Started..
Make it Hit Home
Be sure that you relate to people with your advertorial. This will allow you to make sure that you are able to connect and get them on board with you. The key to a successful advertorial is to create an emotional connection, and strong writing will help that. If you don’t know how to do that, or are not sure where to begin, the 500K blueprint could be exactly what you’re looking for to learn everything you need.
Hire a Copy Writer
If you feel confident in your writing ability, feel free to have at it. But, if you think that you would be better off with the help of someone who writes for a living, you should definitely take that tact. You can’t cut corners when it comes to this type of situation, so if you want to be sure that you’re putting your best foot forward, put some time and energy behind it.
Use Graphics and Images Whenever Possible
One fact remains, plenty of people are visual learners. Also, people are more likely to have their attention grabbed by a photo than they are a headline or text block. In this day and age, attention spans are down, because people are bombarded with information 24 hours a day. You need to make sure that your information counts and is valuable to them.
Have Something to Say
The last thing you want to do is make your advertorial too salesy, without actually providing them with pertinent information. They need to know how to take advantage of your product, what it is about and why they need it in their lives. When you approach it in this way, you will be in good hands and better able to make sure that your advertorial works.
Use them Often
The last thing you want to do is use an advertorial once, get disappointed with the results, or lack thereof, and then never do them again. This is a long term strategy, not a short term one, so make the decision that you are in it for the long haul. This will allow you to partake in wide spread marketing strategies that can draw people in, and cause them to get involved with your products and services.
If you’ve tried Advertorials in the past..
And failed, then chances are you were just one small adjustment away from having a successful one. And, we strongly believe that our 500K blueprint encompasses everything one would need to be able to get the jump-start they need on CPA marketing and the use of advertorials.