How to Generate Leads Through Mobile Apps

How to Generate Leads Through Mobile Apps

Feb 21, 2014

Techniques for Generating Leads Using Mobile Apps

iPhone 6 Mockup

It goes without saying that Smart Phones  have revolutionized the way the business world does business,  just as personal computers and the internet did before. Mobile marketing and using mobile apps to generate leads is entirely different than online marketing and forgetting this will spell disaster from the very beginning for someone who’s looking to leverage mobile for this purpose.

Businessmen who approach with an open mind, and are keen to learn new ideas, eventually go on to generate leads through mobile devices. Below are some of the most helpful tips that those who have been successful in doing so have followed to get what they wanted.

Email Newsletter

Do you already manage an online email newsletter? If you do, then you should understand what an important tool it can be and how crucial it is to gather subscribers early on. Subscribing to an email newsletter is something that happens in the moment.

People rarely read advertisements and then return to subscribe thirty minutes later. This makes the fast-paced world of mobile applications the perfect place to incorporate your sign up page.

Make sure you have sign-up page for your email newsletter that is mobile friendly. You can then include a link to this sign-up page in a mobile advertisement or send it out via text message. You’ll find there is a huge audience waiting for you on their mobile devices. You just have to find a way to get your link on to their phones. Try creating a simple mobile app that everyone will enjoy.

Text Newsletter

Feel like trying something new? Do you really want to utilize the capabilities of the mobile platform? Try organizing a text message mailing list and gathering phone numbers from subscribers. A text message mailing list is different in design from an email, but it can serve the same purposes. Use the text message sparingly and only for the best content. People won’t like being spammed with pushy offers and nothing more. This is a chance to earn a spot in the personal lives of your customers, but you’ve got to handle the messages very delicately.

QR codes

QR codes are one of the great things that have been made possible by today’s smart phones. All the phone operator needs to do is point their phone at the QR code and they are instantly connected to the webpage. You can use QR codes to direct leads to subscription pages or landing pages. Try to add some entertaining element that encourages people to scan the code.

Using the tips given about offer a great foundation for a mobile marketing campaign. Use them to your advantage to improve your current strategy or to create a new plan from the ground up. Remember that nothing good happens over night and you need to remain diligent against all odds or you’ll never succeed. It is entirely possible to generate a wealth of leads through the use of mobile applications.

If for whatever reason you’ve found that you’ve tried everything, and it still doesn’t work, then you need to get in touch with us on our website.

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